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Dynamic Labs of Ronkonkoma NY introduces ProtectTape – a premium surfacing tape

As a lens technology has changed so has the need for better technology to surface lenses.  Conventional tapes do not give the proper thermal protection for many of today’s premium lenses.  ProtecTape has a mil construction which provides superior thermal protection for the newer lens materials.  It has excellent adhesion but is easily removed.

As on of the few truly independent American manufacturers of surfacing and lab supplies, Dynamic labs is committed to being in the forefront of lens processing technology.  Contact us for more information on our complete line of Surfacing, Finishing and Dispensing supplies.

1520904 ProtecTape 4″ x 36 yds

1520108 ProtectTape 4″ x 108 yds

For more information please contact Dynamic Labs accounts manager at 1-888-339-6264, or visit us online at www.dynamiclabs.net.

Screw less frames have arrived.  The question remains if the consumer and optical retailers will embrace this new product.  The company Framescape has now released a full line of these screwless frames in a variety of styles.  I am sure if the product has the performance and comfort of traditional frames it certainly will be adopted by the consumer market, however the retail optical stores may not be so quick to adopt these new frames.  Many retailers rely on the repair work that is generated by traditional frames as it can drive store traffic as well as additional store revenue.  It will be interesting to follow the success of this product in 2012.

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Buying Glasses Online

In today’s world we all live in a rush to get everything done and we often turn to online shopping to ease our daily stress of making it to the store. Over the past few years we have seen a rise of many optical retail sites offering a wide range of eyewear. While the online market place does make it really easy and convenient to place and order without adding to a days stress there are a few things you should consider before making an online purchase.

1. A great pair of glasses requires accurate PD measurement. The optical of center of your eyewear is essential to be aligned correctly and not cause problems such as headaches and blurry vision. Taking a PD measurement on your own is a difficult task and something that should be left to a professional.

2. The comfort of your glasses is more important than your shoes. For those of us who wear corrective eyewear it is a fact we will spend more time wearing our glasses than our shoes. So it is imperative to make sure they are comfortable before making a purchase. This is often a problem that online retailers face and in turn do offer liberal return policies.

3. One of the most overlooked parts of a purchase is how they will on you when they finally arrive. Our eyewear is an extension of our persona and how we present ourselves to the world and you want to make sure they give you the look you want to have.

In the end shopping online may be one of the best conveniences ever invented to make our days less hectic but somethings might just be better to be done in person.

Here is a a great video to help you solve all your spring hinge frame problems.

Working with tools on a daily basis can create several challenges that can be detrimental to our joints and muscles over time. This is why it is essential to use Ergonomic Tools to make sure your not damaging your joints with improper repetitive movements. Some of the added benefits of using ergonomically designed products is efficiency of the tool.

In simple terms an appropriately designed ergonomic tools will amplify the power of the tool and shorten the period of time it takes to accomplish a given task. Once you experience using a tool that is designed with ergonoics in mind there is no turning back you will be amazed by how much easier life just got. A good group of basic ergonomic tools can be found here.

The optical industry is one of the fastest growing industries today in the medical fields. Opticians are professionals who fill the actual prescription for corrective eyewear issued by optometrists and opthalmologist. Many of the clients that need corrective eyewear will spend the majority of the experience working closely with the optician, thus making the optician one of the most important parts of the process. The creation of the corrective eyewear requires precision, knowledge, and a great deal of skill, training for this type of work is considered essential in most countries around the world. Although some countries do not have formalized training programs.

In order to be accepted into any optician training program, the student must possess a high school diploma or an equivalent that is accepted by the institution offering the training. Often, some college may be helpful, especially courses that have to do with anatomy or mathematics. Requiring this basic educational foundation helps to ensure that anyone who wishes to train for a career in the field of eye care is ready to assimilate the data necessary to provide quality service to patients.

There are numerous courses from companies such as All Allied Health Schools which offer a wide range of courses. The current median salary is $26,040 – $41,960 throughout the US. So if you enjoy working with people and are looking for a rewarding career then you should explore joining one of the fastest growing medical fields.

Your face is one of the most recognized features of your visual identity. The eyeglasses you choose to wear are a very real part of your persona.

Whether you want to appear sophisticated, youthful, conservative or on the cutting edge of fashion, the right eyewear can help you shape how you are perceived. And if you choose to wear only pair of eyeglasses for everything you do, that says something about you too!

So What Do Your Eyeglass Say About You Now?

Eyeglasses can help people see the real you, or they can help create the image you want. The key is to find the right eyeglass frames to match your personality and lifestyle.

The first step, according to eyewear styling experts, is to consider the different aspects of your life. “What do you really want your eyewear for?” asks Robert Marc, eyewear designer and president of Robert Marc Opticians, a chain of upscale optical stores in New York City. “What are the different activities you participate in? What type of work do you do?”

For different looks to suit the occasion, most people can benefit from more than one pair of eyeglasses, just as they need more than one pair of shoes. “The same pair of shoes won’t take you from a cocktail party to the volleyball court to the beach to the office,” says Marc.

Are you a fast-paced businessperson, an active outdoor enthusiast, a busy mom, a retired senior or a student? Are you a creative person, such as an artist or writer? Or, like most people, do you have a lifestyle that encompasses a number of different activities, interests and personality traits?

To narrow down your choices, consider what eyewear experts suggest in terms of styling, color, material and size for various lifestyles.

Eyeglasses for the Hardcore Business Person

To help instill trust and confidence among a wide variety of your business clients and colleagues, it’s usually best to stay with conservative frame shapes and colors. Consider these choices to enhance your professional image:

Classic shapes such as ovals, rectangles and almonds.

Traditional colors of gold, silver, brown, gray and black.

In plastic frames, no bright colors or unusual shapes.

Silver, gunmetal, brown and black are recommended for men because these are easy, conservative tones to wear and match with business suits.
Brown, golden tones, silver, burgundy, black and espresso are good selections for women. Classic tortoise patterns also work well with business attire as well.

The Weekend Warrior Eye Wear

Many people today live active lifestyles and their are several new frames out there to choose from such as the new groups from Wileyx that can make a huge statement. Not only are they performance driven to stand up to any activity they also make a statement of your core values in your life. They make a wide range of glasses from tactical shooters, to specialized motorcycling glasses.

The most important thing to consider when make your next eye wear decision is who you are and how will your eye wear define you.

The attached link is a great article from our friends at All About Vision on how to choose between Polycarbonate Lenses and Trivex Lenses.

Polycarbonate vs. Trivex Eyeglass Lenses – Which is Right for You?

In these competitive times we always need to be aware of what we are doing to create more sales out of retail footprint. As optometrists, we are often concerned with giving are patients the best care and the latest technology. We often forget that we also provide a product that is an important part of our clients wardrobe and persona. This is why it is so important to produce an environment to sell eye wear that is effective and inviting, so lets explore a few simple steps to creating the right environment.

Create The Perfect Environment

There is one simple fact in all retail sales and that is the longer a customer stays in your store the more likely they are to purchase. A good retail environment is one that is inviting enough that every customer feels their service needs are met but at the same time is not high pressure. Try creating displays that invite consumer to explore your selection of eye wear.

Don’t forgot the ambiance in creating your perfect experience in your store. The more inviting an experience the more likely the customer will peruse all your options and make a selection that fits their needs. Another good strategy is to utilize signage in your store that leads customer to offers and new products. Its important to not be afraid and try new things in any retail environment change is a good thing and customers respond.

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